2014 has truly been an explosive year for several start-ups in the tech industry. Several billion dollar valuations have been set and trillions of dollars have been invested on technology. Yet you never know what’s up next, no one knows what mind-blowing startup is going to take the world with a storm.
Only top-notch investors are able to see which new businesses are serving the needs of big enterprises, and invest accordingly. To uncover the hottest coming trends in tech-sektor next year, Business Insider spoke to some of the most successful enterprise-focused venture capitalists in Silicon Valley.
1. Big Data will continue to hit it big, maturing into a gigantic market
“Big data” really managed to breakthrough last year, a term that has been buzzing like crazy throughout the industry. A term that refers to innovative tech-tools that allow companies to analyze huge chunks of data from a variety of sources like website visits or even sensors. DataStax and Cloudera are just two of many companies that have gone through huge rounds of funding, confirming that a new wave of opportunities are quickly taking shape.
Granted, the “big data business” won’t only be tied to Silicon Valley, or tech companies in general. Emergence Capital’s Kevin Spain says, “New sensors and drones will revolutionize data collection in industries such as agriculture and land surveying.” Undoubtedly this will lead to more software development for data collection across multiple industries.
2. Mobile apps for enterprises
Emergence Capital, a leading venture capital firm, talks a lot about the global workforce who is underserved by technology, a 2.5 billion non-desk employees who are involved in areas like construction and healthcare who are in need of tailored apps to meet their needs.
“At $40 per worker per year, it could be the next $100 billion opportunity for enterprise technology,” he says. “I predict we will start seeing more enterprise mobile use cases in 2015 that generate real revenue.”
3. Cyberattack security
Who are we kidding, the cyberattacks era is just getting started. Despite the numerous attacks we have witnessed this year, Steve Herrod, the president of Halcon Resources Corp, says it’s just “the tip of the iceberg.” As cyber-attacks gradually become more frequent, he expects to see more sophisticated and even organized crime attacks in the cyberspace. “It’s clear the current approaches to security aren’t cutting it, which is why the security space is one of my biggest personal focus areas.”
This is perceived as an opportunity for security startups to strive from, who are able to sell simple security services to small and mid-size businesses, such as scans, pen tests, fraud checks, and cyber intel.” Consequently, this will lead to more companies ditching the PC as its more vulnerable to attacks, and thereby shift to laptops.
This technology is truly revolutionary, as it can transmit messages to smartphones over a short distance within a building. Sounds simple, but there is so much more to it. For example, a beacon can be used to send discount coupons when someone heads into a coffee shop or even send in-store maps to provide directions to a certain location.
Major tech-companies are already jumping on this new tech-dripping innovation which has the potential to revolutionize retail shopping. As a matter of fact, you probably have this technology on you right now, as Apple’s iBeacon is already built into their iPhones and iPads.
“2015 will be the year of the beacons. It gives companies hyper-contextual user information based on location,” Norwest’s Matt Howard says.
5. “Container” technology
The app-developement technology “containers” made huge headlines in 2014, a technology the startup Docker embraced and used to its full potential, attracting giants like Google and Microsoft who are lining up and willing to partner with them.
What containers does, is that it helps companies build faster and more sophisticated apps that are less likely to crash. It helps develop applications that can run across multiple platform and physical machines.
Jerry Chen at Greylock believes this is just the beginning. “Container technologies and adoption will grow immensely, and Docker will get deployed in production by major enterprise customers,” he says.
These predictions of where businesses will spend their money are based on trends combined with a much hotter market for tech IPOs. If the cards play out as is predicted, we are looking at a bright enterprise-focused 2015.
Photo Credit: Imgur