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Book Your Spot: MENA Cristal Innovation & Digital Congress – February 18

The MENA Cristal Innovation & Digital Congress is an event tailored for Marketers and the Advertising industry.

This year, the 11th Edition is held in Dubai on February 18th @Sofitel Jumeirah Beach. Attendees will benefit from regional and international expertise, through high-level conferences, panel discussions and networking breaks.

Three main lines constitute the event this year:


Conferences on the common theme “Human Digital”

Detailed below are the conference titles to give you a flavor of the content:


  • Women entrepreneurs & marketing strategies in the MENA region (Nabbesh.com, Souqalmal.com, Mompreneurs, Pi-slice.com)

  • Winning in a mobile first world (Facebook)

  • Luxury & Advertising: Panel co-organized with Havas MEDIA

  • Data & Creativity (60 Layers of Cake)

  • E-commerce panel (Deliveroo, Basharacare, Fetchr,LetsTango.com …)

  • Start-ups pitch (10 selected start-ups will pitch during 6 minutes for a $5 000 reward)

  • Branded Content, Storytelling

  • (P&G, Google, Maker Studios, Fox International, GLDS, Broomstick, Buzzkito Network)

  • Music, Entertainment & Advertising (Anghami, Sony Music, Arabian Radio Network…)

  • A labcorner: Virtual reality and wearable technologies (Giga works,Mosaikx, LetsTango…)

  • Innovation, technology & entrepreneurship (The Cribb, AstroLabs)

  • Arab culture session (co-presentations of clients & agencies: Nissan, Nestlé…)

A Start-ups contest NEW!

This year, we are launching the MENA start-ups contest with a $5000 reward. The Jury is composed of brands, medias agencies, tech providers that will gather on February the 10th to shortlist the start-ups that will pitch on stage on February 18th.

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To participate, please send your 2 minutes video at penelope@cristal-events.com before February 8th.


Arab Culture Awards

The “Arab Culture Awards” is a competition created to celebrate the best MENA campaigns using Arab cultural specificities to enhance their communication. Click here to enter your case!


When & Where:

18th of February 2016 / 9:30am-10pm Sofitel Jumeirah Beach-Dubai Marina Mall Dubai, UAE

Facebook @MENACristal

Contact Press Officer: rita@cristal-events.com | + 33 (0) 1 49 12 07 10

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