Talk about genius marketing! IKEA pulled an amazing Apple-style presentation of their new catalogue and showed us just how much we forgot about the revolutionary objects we had way before iPhones and Kindles.
It is cordless, comes with an eternal battery life, doesn’t lag and has realistic features no other device can match. Yup, that’s a book, or a bookbook according to IKEA, in case you forgot how that looks or feels.
I mean with all the technology we have today and the amazing progress we accomplished in the last decade, we still can’t beat the oldest device to share information and load contents. Books are simply amazing, and it’s time we remember that!
See for yourself!
Photo Credit: IKEA