Nothing says brilliant smartphone marketing than using the momentum of a world-wide viral challenge and pouring a bucket of water on a technological masterpiece. Samsung’s new mind blowing ad for their waterproof Samsung Galaxy S5, shows how the Galaxy S5 takes on the ALS Ice Bucket Challenge, donating the receiving money to the Motor Neurone Disease Association. The challengers? Nokia Lumia 930, HTC One and of course, Apples iPhone 5S.
Gosh, that’s freezing. I nominate the iPhone 5S, the HTC One M8 and the Nokia Lumia 930.
Matt Pye, the CCO of the marketing firm behind the ad, Cheil UK, said in a statement that the commercial was a chance to reach outside the brand’s comfort zone.
The Ice Bucket Challenge provided the perfect opportunity for the brand to do something that was meaningful but also unexpected.
Honestly cannot wait to see what Apple has to offer.