Promotional days are a great way for your business to reach new audiences and strengthen existing client relations. However, given that it will take a considerable investment of time and money to organise the event, it’s imperative that you get it right. Settling for an average and unforgettable event simply isn’t an option.
So, how can you be sure that your promotional event will create the right impression? Here’s all you need to know.
Know Your Aims
Most promotional events set out with fairly similar goals. The list includes growing brand awareness, client base size, and customer loyalty. However, you may be focused on promoting one specific product and service. Either way, you should also consider your target audience, as this will guide you throughout several key decisions. Collecting key client details will almost certainly be on the agenda too. On a side note, if you are actively planning to make sales on the day, mobile POS terminals may be required.
Make It Fun
Whether it’s standard consumers or VIP guests, you should accept that many of them will attend several events like yours each year. If yours is unenjoyable, they’ll either leave after a few minutes or lose any interest in the brand. While it’s important to respect the decision between formal and informal events and settings, you can still inject fun. Interactive games or VR experiences are ideal, as are competitions. If guests have a good time, they will make the mental link between your brand and happiness.
Use Promotional Gifts
Even if your main aim is to boost brand awareness, you will ultimately want to increase the hopes of converted sales. One of the best ways to achieve this is through promoting the concept of value. A gift pack including branded hand sanitiser, a mug, some sweets, and other small items can work wonders. While it may cost a little money to put this together, the costs compared to the event itself are quite small. However, the boost in conversions and revenue can be huge. Not least because those items are regular reminders of the day.
Invest In Your Team
Promotional days are a good opportunity for business owners to actually meet clients. Still, a lot of the interactions will be handled by your employees. Therefore, improving their performance levels before and during the event is crucial. Sell the fact that this is something new for them, as well as the idea that they can show their initiative and responsibility. When supported by financial incentives or other staff perks if they hit certain targets, they should work harder. In turn, they will improve the client experience for a more memorable event.
Use Follow Ups
In truth, the success of your promotional event won’t be measured on the day itself. It’s the subsequent actions of your visitors that will truly matter, even if you do manage to achieve a sales boost during the event. With this in mind, you should create an engaging ‘thank you’ email and sales funnel can lead to greater conversions in the long run. When coupled with the memorable promotion day, it serves as the platform to build a long-term bond with great customer lifetime values.