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Strategy

Behind The Scenes: How Ugg Babystepped Itself Into A Mulitmillion-Dollar Company

As winter’s white shades gradually take over autumn, Uggs start mass-populating the streets of almost every country in the world. Selling in every mall in the US, comforting millions of feet, Uggs are definitely bringing in the big bucks, comforting millions of feet….

Is It Ok To Steal? Yes, If You’re Making Things Better

The common understanding out there about success is that you have to come up with the next big thing. You have to be creative, innovative in order to bring to the table a winning product that will make you a…

Afraid Of Failure? These Legendary People Failed Over A Dozen Times Before Making It Big (Infographic)

Failure. Just the word alone makes me feel like packing up my shit and getting the hell out here. We’ve grown up believing that failure is the root of all evil. That failing in class makes us dumb. That failing…

Picture Perfect: 8 Reasons Why This Is Exactly How Your Résumé Should Look Like

I’ve seen countless résumés in my life; some really good, well structured and impressive ones, and some less impressive to say the least. I’ve seen “one page” résumés with strategical word-count and I’ve seen four page “essays” with way too many words,…

A Quick Sell: Here Is How To Persuade Anyone Of Anything

You’re on the most important elevator ride of your life. You have ten seconds to pitch- the classic “elevator pitch”. Love or Hate. Money or Despair. And you may never get this chance again. As PM Dawn says, “I feel for…

Turn Down For What? Why Being Bold Is The Ultimate Secret To Becoming Successful

Being successful is hard, tiring, and sometimes impossible. At least that’s how we all perceive it because we hear about so few who have mastered the art of success that we think we´ll never be able to be part of…

Getting Clients Has Never Been This Easy: 5 Resources To Take Your Business To The Next Level

Launching a business is never the hardest part of an Entrepreneur’s journey; it’s getting clients that makes the journey a true mission impossible. A great idea is just that, an idea, until people start paying money for it. See, if…

Superhero: 3 Tactical Ways To Reach Success As A Self-Made Entrepreneur

As aspiring entrepreneurs aiming for the top, we usually tend to look up to influential individuals who have paved the way for us, individuals who have managed to achieve what we haven’t achieved, and they simply do things that emotionally…

How To Become The Go-To-Guy Everyone Wants To Do Business With

The feeling of having everyone come to you, asking for advice, recommendations or even business partnerships is priceless. I mean you work hard all your life, build your brand bit by bit and establish yourself as an authority in your…

3 Things You Have To Do To Stand Out At Your Internship And Impress The Executives

Internships: for some it’s a golden bridge to their dream job, for others it’s just another way to fatten up their CVs and get yet another glowing recommendation. But for most, it’s a struggle, a long 2 or 3 months…

Sell It: The Secret To A Successful Personal Brand

While Jordan Belfort made the sentence “Sell me this pen” quite famous, for young professionals today the real question is “Sell me yourself”. All those job interviews you had, all those cover letters you’ve written, the time you spent polishing…

Burger King Twitter Account Hijacked: What We Can Learn From This Social Media Crisis

Remember when Burger King’s Twitter account was hijacked – announcing that it had been bought by McDonalds? The company’s avatar and name was changed to “McDonalds” and tweeted several offensive and inappropriate tweets to their followers. Hilarious and a perfect…

How Do They Do It: The Secret Behind Apple’s Marketing Genius

Did you ever wonder why it is so easy for Apple to get us to buy anything they put on the market? I mean I’m probably not the only one who gets goosebumps whenever one of the iPhone ads starts…

Yahoo, Facebook, Spotify: 6 Advertising Strategies You Absolutely Need To Know About

As the market gets fiercer and new hungry competitors join in for the party, new advertising strategies have to be taken into consideration. Spotify, Facebook and even Yahoo have been re-inventing their marketing, innovating new ways to improve their customer…

Make Money Work For You: 5 Important Things Every Millennial Should Know About Money

Honestly, as a Millennial, we have got a pretty bad reputation when it comes to finance. Being called everything from spoiled brats to entitled, we have acknowledged  that, as a generation, we are pretty bad when it comes to managing…

Millionaire Scheme: Why You Always Should Have An Exit Strategy

You want to become a millionaire before the age of 30, making the most out of your youthful days and living life to the fullest while still having the energy to jump off from an airplane? If you’re an entrepreneur…

Why Angel Investing Should Be A Human Right

Here is the big picture: there are thousands of bright people with amazing ideas and innovative businesses, but they lack cash. On the other hand there are trillions of dollars sitting into accounts doing nothing besides racking in interest. Don’t…

Survival Of The Fittest: Google Standing Up Against Apple’s iPhone 6 With A Massive Investment

These two just don’t seem to ever get enough of each other – and Google made sure of that last Monday, sending out press invites for the launch of the new Android One in India, their new crazy-cheap smartphone. With…

Why A Mediocre Plan B Is Better Than A Polished Plan A

We humans love planning, thinking ahead about how to deal with life and organizing our everyday schedule according to a routine. We like things to turn out as expected, and boy do we hate surprises and unexpected events. I mean…

The Law Of Attraction: How to Persuade Anyone of Anything In a Matter Of Seconds

You’re on the most important elevator ride of your life. You have ten seconds to pitch- the classic “elevator pitch”. Love or Hate. Money or Despair. And you may never get this chance again. Now there are plenty of “guidelines”, books…