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Strategy

3 Things You Have To Do To Stand Out At Your Internship And Impress The Executives

Internships: for some it’s a golden bridge to their dream job, for others it’s just another way to fatten up their CVs and get yet another glowing recommendation. But for most, it’s a struggle, a long 2 or 3 months…

Sell It: The Secret To A Successful Personal Brand

While Jordan Belfort made the sentence “Sell me this pen” quite famous, for young professionals today the real question is “Sell me yourself”. All those job interviews you had, all those cover letters you’ve written, the time you spent polishing…

Burger King Twitter Account Hijacked: What We Can Learn From This Social Media Crisis

Remember when Burger King’s Twitter account was hijacked – announcing that it had been bought by McDonalds? The company’s avatar and name was changed to “McDonalds” and tweeted several offensive and inappropriate tweets to their followers. Hilarious and a perfect…

How Do They Do It: The Secret Behind Apple’s Marketing Genius

Did you ever wonder why it is so easy for Apple to get us to buy anything they put on the market? I mean I’m probably not the only one who gets goosebumps whenever one of the iPhone ads starts…

Yahoo, Facebook, Spotify: 6 Advertising Strategies You Absolutely Need To Know About

As the market gets fiercer and new hungry competitors join in for the party, new advertising strategies have to be taken into consideration. Spotify, Facebook and even Yahoo have been re-inventing their marketing, innovating new ways to improve their customer…

Make Money Work For You: 5 Important Things Every Millennial Should Know About Money

Honestly, as a Millennial, we have got a pretty bad reputation when it comes to finance. Being called everything from spoiled brats to entitled, we have acknowledged  that, as a generation, we are pretty bad when it comes to managing…

Millionaire Scheme: Why You Always Should Have An Exit Strategy

You want to become a millionaire before the age of 30, making the most out of your youthful days and living life to the fullest while still having the energy to jump off from an airplane? If you’re an entrepreneur…

Why Angel Investing Should Be A Human Right

Here is the big picture: there are thousands of bright people with amazing ideas and innovative businesses, but they lack cash. On the other hand there are trillions of dollars sitting into accounts doing nothing besides racking in interest. Don’t…

Survival Of The Fittest: Google Standing Up Against Apple’s iPhone 6 With A Massive Investment

These two just don’t seem to ever get enough of each other – and Google made sure of that last Monday, sending out press invites for the launch of the new Android One in India, their new crazy-cheap smartphone. With…

Why A Mediocre Plan B Is Better Than A Polished Plan A

We humans love planning, thinking ahead about how to deal with life and organizing our everyday schedule according to a routine. We like things to turn out as expected, and boy do we hate surprises and unexpected events. I mean…

The Law Of Attraction: How to Persuade Anyone of Anything In a Matter Of Seconds

You’re on the most important elevator ride of your life. You have ten seconds to pitch- the classic “elevator pitch”. Love or Hate. Money or Despair. And you may never get this chance again. Now there are plenty of “guidelines”, books…

Strictly Business: 8 Professional Etiquette Rules Every Entrepreneur Needs To Know

Let’s be honest here, some professional events and occasions can really be awkward, choking you up a little, leaving you clueless at times.  You don’t know what to do or what to say and you end up making a fool…

Here’s How You Do It: The Strategic Essay Structure That Might Just Get You Into Harvard

Who are we kidding, writing that last “is there anything you would like us to know about you” essay is crucial, and can definitely make or break your chances of getting accepted. I’m not only talking about IVY-leagues or prestigious…

Here Is Exactly How Successful Startups Hire

As an aspired entrepreneur taking on the startup world, trying to leave your mark, you’re faced with plenty of hardships that are there to bring you down and tear you apart. From the development of an idea to the registration…

Awkward: Here Is How To Kill Through That Awkward Small Talk

I’m going to be honest here, there have been plenty (plenty!) of “slightly” awkward, don’t-know-what-to-say, come-up-with-something-fast moments – and they are hell! I mean anything worst than that would probably be the missed high-five moment you have with your new…

Too Late To Start? Why Success Doesn’t Have An Expiration Date

Does success really have an expiration date? Is there an actual deadline you have to meet before you can’t be successful? And if you answered yes to all of these questions, what’s the best age to succeed? Let me break it…

Inside The Mind Of An Investor: The Ins And Outs Of Angel Investing

After having watched every single Shark Tank episode, concluding that every investor is, well, a jerk, the guy we sat down with really wasn’t what I was expecting. The person in question is young, intelligent, humble and unbelievably well spoken…

#InstaSuccess: Here´s How Instagram Started Out

If I told you that it would be possible to make a billion dollars in two years by launching a startup, would you call me crazy, out of my mind, delusional or all of the above? See, there are people…

Teamwork should be Plan A, not Plan B!

As we witnessed Germany win the World Cup,  we realized this is a triumph for team work over individual brilliance. Germany has a team of very good players and throughout the tournament we have seen them dispatch teams with players…

I Wanna Be A Billionaire: Facebook Is Now Worth More Than Coca Cola and Bank Of America

Facebook just keeps on getting bigger, better – and richer. As a matter of fact, today Facebook is worth a lot more than   companies who have been around for decades! According to the Quartz report, Facebook is officially worth…