The giant Swiss food and beverage company, Nestlé, has gone all in with their latest sassy campaign towards breast cancer. In honor of October’s Breast Cancer Awareness month, Nestlé FITNESS launched a campaign encouraging women to #CheckYourSelfie – a PSA with a centered message which argues that women’s “breasts get checked out by all kinds of people everyday. But when was the last time you checked your own?”
And this isn’t even Nestlé’s first take on smart-bra innovations. Last year, the entity established a bra that actually tweets every time it gets unclasped – thats almost a little dirty.
In a very humorous approach though, Nestlé manages to get their new message across loud and clear, as their video feature a beautiful brunette with a striking pink bra, equipped with a hidden camera to catch all the creepers. Now I know what you’re thinking “Ahh men, such perverts.” I’m happy to tell you that “men” weren’t the only perverts who took a quick peek at her respective cleavage. No, I’m talking about men, women, babies, hell, even dogs couldn’t help it but to stare.
Though in all fairness, the woman is walking around with a really bright pink bra sticking out of her shirt – what could you expect? Check out the video, and see how many stares she counts in!
Photo Credit: Katynel.com