Who thought pouring a bucket of really cold water over your head could have such a powerful impact on humanity? I mean for all I knew, this was another mainstream “drink a beer” challenge, showing your friends how cool you are because you actually drink. With that being said, the Ice Bucket Challenge is for a completely different cause.
The current viral meme has been raising awareness for ALS, and is spreading quickly, especially amongst the “rich and famous”. From Mark Zuckerberg and Larry Page to Jeff Bezos and even Bill Gates. Theyve all been pouring ice cold water over themselves to spread the awareness of ALS. ALS?
Amyotrophic Lateral Sclerosis (ALS), is a disease that affects nerve cells in the brain and the spinal cord. With that being said, Motor Neurons is what allows us to use our muscles, as they are moved from the brain to the spinal cord and from there, to our muscles throughout the body. The problem with ALS is that it progressively degenerates the Motor Neurons – eventually leading people to their death, as the ability of the brain to control muscles movement is lost.
Just this Wednesday, Mark Zuckerberg posted an Ice Bucket Challenge on his Facebook page, informing the people a little about the disease and its charity as he boldly poured the ice cold water over himself. And with that in mind, he didn’t go easy on nominating his victims, as he writes:
Yesterday, Governor Chris Christie challenged me to do the ALS Ice Bucket Challenge. I accepted his challenge, and now I’m challenging Bill Gates, Sheryl Sandberg and Reed Hastings next. You guys have 24 hours to complete the challenge or you have to donate to the ALS foundation — or both.
As that went on, Reed Hastings, one of the founders of Netflix, accepted the challenge and thereby nominated, non other than, Macklemore. With that being said, it’s absolutely amazing to see how engaged these iconic individuals have been, spreading the word through the powerful force of social mediums by humbly making-fun of themselves and stepping down from their pedestal to show the public that, if I can do it, then so can you.
Today, between July 29 and Aug 12, the ALS Association has received an amazing $4 million in donations. This shows an astonishing exponential increase from last year in where they brought in $1.12 million during the same time period. The power of entrepreneurs!