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Malaysian Airlines: The Real Life Example For “Shit Happens”

Malaysian Airlines has been on the news more than once for the past months, and not for good reasons! After completely losing a plane and never recovering it just a couple of months back, the Airline managed to make headlines again when one of their flights from Amsterdam to Kuala Lumpur got shot down over the Ukrainian Airspace, 30 Km away from the Russian border. Early reports suggested that the plane was shot down by Pro-Russian rebels in the Eastern Region, but it is still unclear whether the attack was intentional or whether the rebels mistakenly thought the plane was a Ukrainian military jet.

Now the whole world is probably waiting to hear about the exact circumstances of the incident, because such a catastrophe could really mess up an already f**ed situation in Eastern Europe. Shooting down a commercial plane is not something that can be forgotten right away, especially when there is so much at stake. Blaming the rebels would be a great win for Kiev who can finally prove that the separatists are out of their minds. To complicate the mix, out of the 283 passengers and 15 crew members, 154 onboard were Dutch travelers, which will make the Netherlands hunt down the people responsible for the crash at any cost. Remember last time someone had the terrible idea of shooting down a commercial flight? That was the Lockerby affair when the Pan Am Flight 103 crashed in Scotland. The plane was brought down by a terrorist bomb on Wednesday, 21 December 1988, killing all 243 passengers and 16 crew members on board. People until today still remember the event and its large impact on world affairs and international relations. At least at that time, there was no war, so imagine how much more critical the situation is when you add the Ukraine civil war to the mix!

The world these days seems to get messed up by the minute. The Ukrainian conflict on one hand, the Israeli offensive in Gaza on the other, and the Malaysian crash to top it all off, it just seems that we’re going nuts left and right! Shit happens yes, but recently it’s been happening all the time, and Malaysian Airlines seem to win the lion’s share out of all of it. I mean what are the odds that you’d lose a plane in a mysterious ways and just few months later you manage to get shot down in Ukraine of all places? The Airline will sure need some solid PR and a complete rebranding if they want to survive this one, especially  that the company’s share have been hammered, losing almost 20% in the aftermath of the crash, and worst yet, no one will ever want to board a MA flight ever unless they signed up for a suicidal trip to god knows where.

Picture Credit: AFP