Nothing, I repeat, nothing, sells better than a 100% discount, and Microsoft sure has wrapped their head around that. As of last week, the Microsoft Word app has skyrocketed to position itself as the number one free app on the iPhone and iPad, followed by its close relatives such as Excel and PowerPoint. The apps shot themselves to the top of Apple’s App Store after last weeks pricing adjustments. You see before, Microsoft required iPad users to subscribe to Office 365 in order to establish and create new files and had even offered a limited feature on the iPhone. They quickly realized that this was a really bad idea, and it all changed on Thursday.
As they progressed, Microsoft allowed more and more of the public to use its efficient Office apps free of charge, presenting new features and releasing fresh unified apps as a part of its Office for iOS suite. But wait, there is more! The updated app also includes an integration system with Dropbox, and terminated the majority of their restrictions on use as the tech giant acknowledged the fact that a “freemium” approach would probably be the best to increase the iOS desired market share.
Last week the entity stated that 1 billion people had used Office and that its Office for iPad had been downloaded over 40 million times. Not bad, not bad at all.
But some say that Microsoft’s release of the Office package for iOS ecosystem is a little too late, as their initial approach was to hold back on introducing Office to the iOS world, hoping to draw users and business to the Microsoft Windows platform. Obviously that didn’t work out which gave competitors like Apple and Google time and room to establish footholds of their own personal devices with impressive software which consumers can use and access for free.
Now Microsoft’s predicted jump may be perceived as a little out of date, but consumers are giving Microsoft’s Office iOS apps a try and it just seems like they might hit a home run with this one.
Picture Credit: TechCrunch