The 11th edition of the MENA Cristal Innovation & Digital Congress took place on February 18 at the Sofitel Dubai Jumeirah Beach. Over 300 delegates and 30 speakers from the MENA region took part in the event, each with a unique perspective on this year’s theme of “Human Digital.”
Organizers prompted participants to “improve the standards of digital living with brands that are more human, appealing and approachable to customers,” – this message was echoed throughout the day as presenters shared their insights. Panel discussions allowed professionals to exchange their opinions regarding marketing, advertising, E-commerce, and other related fields, while conferences led by individual people conveyed a more specific message. Topics varied from the importance of storytelling, discussed by Alex Brunori, Head of Creative Agencies EMEA – Google, to the relevance of social media for businesses explained by Amira Rashad, Head of brand MENA – Facebook, yet in one way or another, each presentation inspired creativity and innovation.
The evening culminated with the 2016 MENA Cristal ID Congress Awards, where the Official Jury, constituted of MENA & International representatives, awarded 80 Prizes: 1 Leaders Grand Cristal, 4 Grand Cristal, 1 Advertisers Grand Cristal, 25 Cristals (Golds), 31 Sapphires (Silvers), and 18 Emeralds (Bronzes). Especially anticipated was the announcement of the Startups Contest Winner, a newly-introduced competition open to young companies in the region. Selecting among 11 finalists, the jury unanimously awarded $5,000 to LoadMe, the first platform connecting freight owners and transporters in the Middle Eastern market. The full list of winners can be downloaded here: http://menacristal.com/submit-entries/prize-winners/11h-edition-2016.html
The full list of winners can be downloaded here: http://menacristal.com/submit-entries/prize-winners/11h-edition-2016.html
Photos of the event can be viewed here