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Swedish Technology Company Anima Launches Kronaby

The Swedish technology company Anima announced the release date of Kronaby, a new contemporary watch brand. The first Kronaby watch will see the light on 26th January 2017 and will be available for exclusive pre-ordering within the European Union, at www.kronaby.com.

The first Kronaby collection, with four unisex models, is planned to be available for purchase online and in selected stores throughout Europe in the first half of 2017, beginning with Sweden, Norway, Denmark, Finland, Germany, France, Spain and the UK.

“We are beyond excited to be launching Kronaby’s first collection of the next generation smartwatches in early 2017,” says Sarandis Kalogeropulos, Co-founder of Anima. “To finally show what our team in Sweden has been working on feels fantastic,” Sarandis Kalogeropulos continues .

The Kronaby watch combines state-of-the-art Scandinavian design and digital engineering together with traditional Swiss watchmaking craftsmanship, offering a truly exceptional experience for tomorrow’s customers.

The uniqueness of Kronaby lies in its durability, paired with intuitive technology. Every detail and component is carefully designed to be adapted to a contemporary lifestyle. The watch is developed around the concept of human technology – a technology built to let people experience more by combining relevant smart features with a beautiful design.

“We have created a timepiece that honours our love for classic watches,” says Sarandis Kalogeropulos. “ A simply beautiful timepiece on the outside, with high-quality materials, a classic dial and hands. On the inside, however, nothing is typical about it. We have developed a new and unique movement, that coupled with the app, can be tailored to individual needs,” says Sarandis Kalogeropulos.


About Anima

Anima is a Swedish technology company specializing in smart, purposefully designed, connected products. Kronaby is a contemporary watch brand launched by Anima. Kronaby is developing the next generation of watches and is about to launch their first product range of smartwatches in January 2017. The company is located in Malmö, Sweden and employs a team of 70 people. Anima is backed by the Chinese company Goertek Inc, listed in the Shenzhen Stock Exchange.

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