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Tag : Marketing

Steve Jobs Said It Best: Marketing is About Values (Video)

There is so much noise out there when it comes to the how and why of marketing. Thousands of marketing experts and gurus line up to throw some BS here and there, and show you how to market your product and…

The Golden Age Of Aviation: Emirates Strikes Back At US Airlines With Brilliant Ad (Video)

Dubai based carrier Emirates Airlines, the global aviation superpower accused of receiving government subsidies by US based carriers, has struck back with a brilliant ad lashing out against the current state of aviation. Titled Golden Age, the ad goes back in…

Marketing Genius: KFC Delivers Your Food By Helicopter In Dubai (Video)

When you’re in Dubai, you should never be surprised to see companies, people or the government doing kickass stuff on a grand scale. It’s not only about the biggest, tallest or fastest, it’s also about innovation and creativity. KFC put…

Getting Clients Has Never Been This Easy: 5 Resources To Take Your Business To The Next Level

Launching a business is never the hardest part of an Entrepreneur’s journey; it’s getting clients that makes the journey a true mission impossible. A great idea is just that, an idea, until people start paying money for it. See, if…

You Will Not Believe How This Airline Returns Your Lost Items

I am not the only one who always ends up with my phone, kindle or wallet left on an airplane whenever I travel. It’s quite hard to keep track of everything on you when your flight is 7 hours long,…

Sell It: The Secret To A Successful Personal Brand

While Jordan Belfort made the sentence “Sell me this pen” quite famous, for young professionals today the real question is “Sell me yourself”. All those job interviews you had, all those cover letters you’ve written, the time you spent polishing…

How Do They Do It: The Secret Behind Apple’s Marketing Genius

Did you ever wonder why it is so easy for Apple to get us to buy anything they put on the market? I mean I’m probably not the only one who gets goosebumps whenever one of the iPhone ads starts…

Yahoo, Facebook, Spotify: 6 Advertising Strategies You Absolutely Need To Know About

As the market gets fiercer and new hungry competitors join in for the party, new advertising strategies have to be taken into consideration. Spotify, Facebook and even Yahoo have been re-inventing their marketing, innovating new ways to improve their customer…

BookBook: The Revolutionary “Eternal Battery Life” And “No Cable” Device

Talk about genius marketing! IKEA pulled an amazing Apple-style presentation of their new catalogue and showed us just how much we forgot about the revolutionary objects we had way before iPhones and Kindles. It is cordless, comes with an eternal…

Uber Is Now Losing Money Thanks To Their New UberX

According to a couple of financial calculations executed by Forbes, Ubers’ “newly” announced UberX service is losing money. UberX is a cheaper “version” of the regualr Uber experience, where UberX chauffeurs drive “regular” vehicles, unlike the luxurious and high-end machines Lux Uber…

Bridging Social Media Marketing Gaps

What do you want to achieve with your social media profiles? Are you seeing the return on all your efforts? Are you keeping up just because you are supposed to, or do you have an actual plan? 1. Where is…

The Golden Rule of Starting Up: Product-Market Fit

You can have a million-dollar idea, but if people aren’t going to buy your product or service, it is worthless. To succeed, your concept must have a group of customers that want your product and will buy into it, a…