If you’re anything like me, the idea of shopping both stresses and horrifies you. Don’t get me wrong, I love clothes. I keep up with all the trends, and know how to dress myself. But the physical act of shopping intimidates me.
However over the years I’ve developed tips and techniques to approach shopping in a way that not only yields results, but takes you out of your comfort zone. The idea is to evolve, not regress or stagnate: so whilst you may live in your one white Polo shirt and camel chinos, variety really is the spice of life. Sure, Clark Kent really only had two looks, but if you find that you’re more ‘Man of Stodge’ rather than ‘Man of Steel’, pay attention.
I’m not saying to put yourself into a drunken stupor, but develop a little buzz before you shop. Any stress, jitters, complexes, or worries are (at least mildly) suppressed and the small doses of alcohol induce feelings of euphoria and excitement (cue Jessie Pinkman “Yeah science!”). Further, it might help you project a confidence that allows you to try on clothes that you normally wouldn’t, or who knows, even chat up the cute sales assistant who’s giving you a, uh, hand. Disclaimer: if you’ve drunk enough to make you think you can pull off Givenchy tights with legs that could support the Harbour Bridge, get out.
Bring a friend
I don’t like shopping alone, simply because i’m still trying to figure out my look. Having an honest pair of eyes judge your outfits will prevent a lot of lonely nights. Make sure whoever you bring has a style that you want to emulate, or has an understanding of the style you want to create; if their idea of smart casual is a pair of thick rimmed glasses, leave them at home. If your friend happens to be a girl, that’s an added bonus because they’re not shy to tell us what we look good in, or what will guarantee our celibacy for the foreseeable future.
If you equate the very thought of shopping to be akin to spending four hours watching Sex and The City with your missus, it pays to have a plan before you leave home to save you time. In fact you don’t even have to leave home if you don’t want to. Subscribe to GQ, they’ve done the hard work for you in putting current trends together. They even list stockists so you can focus your attention and shop individual looks. Most labels have online stores, and if they don’t, ring ahead to see if what you’re looking for is in stock. Or, just leave the couch. Believe me, no amount of shopping could be worse than watching four women in their late 30s whinge about why all men are arseholes.
Take a break
Shopping can be monotonous and tiring, so break the routine. Avoid the beef and Guinness pies though, particularly if you’re trying pants, because all that bloating can bely the true size of your belly. But if you’re buying designer sweats, then go for gold, laddie.
Photo Credit: Sydney Men's Fashion