Logo

Visibility is Key: The Importance of SEO and Link Building

Online entrepreneurs are focusing on search engine optimization—or SEO for short—to gain more customers who will be visiting their website. SEO is important in the field of online retail because it helps a website secure the top spot on a search engine, and when people are searching for a particular term or item, their website comes in first. People who see the website appear on the first pages of the search engine will have a higher chance of visiting it, and these visitors can become customers. The higher the rank a website attains through SEO, the more traffic and customers can be made in a day, which can translate in a higher profit earned.


Proper SEO requires Proper Link Building

However, doing SEO is not that simple, and there is a technique that needs to accompany any SEO approach done on a website. This is what people refer to as link building. SEO and link building are partners. Building a link can help increase the ranking of a website in a particular search engine, and if you want to experience a high-quality campaign, the focus on link building is important. Having a good link building activity on a website would allow it to thrive online, and there are tips that you can follow to ensure that you are doing it the right way. Link building can be described as a process that allows a website owner to acquire hyperlinks that can be found on other websites and make it go directly to the website that they built. Building a complex link can have a varying degree of difficulty, and many SEO practitioners are saying that link building has become one of the most difficult things to do on their end.


Simplifying SEO and Link Building

Online retailers have paid third-party companies for their services in link building. HigherVisibility is one of the leaders in the industry. The company has been assisting their clients on how they can develop a better business approach through the creation of links that would allow them to be discovered by Internet surfers and reach the top spot on a search engine provider. When there are many high-quality websites that redirect to your page, there is a higher chance of your website being discovered by many people. This is the goal of working with an SEO company—to ensure that your website will be on the first results of any search engines.


Sample Use Case

For example, someone is trying to purchase an item and it happens that your website or online retail store has that item. You can engage in link building processes to promote the item that you have on your store and, later on, notice that people have been sending payments through the use of payment technology because they wanted to order the item that you have posted. They were able to see it through other websites, but because of the complex link that you have created, it happened that they found it. Link building has helped a lot of online entrepreneurs become successful in the field of online retail. More entrepreneurs are trying different techniques that will make it even more effective.


SEO Techniques

Building a link requires several elements that would allow it to transfer the users from a single web page to another web page. It includes the start of a link tag, which is referred to as an anchor tag. It is placed in the coding screen as “a,” and it denotes that clicking it would transfer the user to a different page. Next comes the hyperlink referral, placed in the coding screen as “href,” and it states which website the user will be transported to. It can also redirect the user to an image, a sound clip, a video, or a text. Finally, the tags placed should be closed to validate all of the commands that have been requested.

Many businesses have invested heavily in link building. Because of how the ranking on a search engine website can be manipulated, the SEO industry was born, and businesses have been paying third-party companies to beef up their ranks. With the use of the right keywords, their website can be found on the first pages of a search result, and it translates to more people visiting the website. However, businesses should be careful when using this technique more often because Google has already imposed a strict penalty for those who would abuse the system for their own gain. To make sure that your website will not be affected by any penalty, create a link building system using only quality pages.